We've seen in the pics from Toyfair that Hasbro will be launching the Kre-O line with Transformers.  Thanks to this report from MSNBC, we get a little bit more insight into the line and other things.  According to the report:

*The initial line will launch with 12 Transformers.
*Each Transformers Kre-O will come with two sets of instructions - 1 for Robot, 1 for Vehicle.
*The Kre-O bricks are fully compatible with Lego and other snap-together bricks.
*The Transformers Kre-O line will range in price from $6.99 - $59.99

According the the report, Hasbro's net income slipped 16% in the last quarter of 2010, and the company is hoping that Kre-O will help them capitalize on a new area of the toy market.  You all may remember in 2003, they launched the Built to Rule line with sets based on Transformers Armada, but it was discontinued.  Chief Marketing Officer John Frascotti said this was due to the bricks not holding well together and the sets being too difficult for the intended age range.  But Frascotti claims that Kre-O line uses a better quality of brick.

So what do you think guys?  I have to say, Kre-O Bumblebee looks pretty darn sweet.