First there was Sports Label, Music Label, and soon Disney Label. Now we are proud to introduce a whole new line Transformers toys from TakaraTomy: Chrono Label!

'What is Chrono Label?' you say? Well, Transformers Chrono Label is another new toyline with another unique gimmick. Like the Music Label line before it, the products of the Chrono Label line transform into objects that have an additional everyday function. They are Transformers who become actual real working watches! Sound familiar?

BBTS has two figures of this line available for Pre-Order: Auto Ceptor and Time Limit. What interesting is that this is Autoceptor's second toy.

Also, Cybergundam's blog has some high-res images of the toy these of guys in robot mode, watch mode, and more.