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Animated Transformers: There may be hope yet! Discovery and Hasbro Team up!
Posted by:Jason at 2009-04-30 12:16 pm
In a very unexpected move, Hasbro publishes a press release today that announces that they will be teaming up with Discovery Communications in a "Joint Venture to Create Television Network Dedicated to High-Quality Children's and Family Entertainment and Educational Content." Brian Goldner states “We believe the time is right for Hasbro to take the next step into television through our partnership with Discovery Communications,”
Wow, very this is exciting news for TF fans, who have been plagued for years by ridicules airing time schedules, and unfortunate lags between show air dates and the toys' shelf dates. This new "step into television" as Goldner states, could be the answer for Transformers getting the programing attention it deserves. Could this mean a revamped version of Transformers Animated on a new network? Could this be the answer to all of our hopes and dreams for that amazingly well conceived, designed, written, and executed series. Only time will tell.
Update: After reading the press release, go here to listen to
the "Hasbro and Discovery Communications Announce Joint Venture" webcast conference call (click on the mic icons to listen). In the webcast we learn that TFA will not be airing on this new network, due to Cartoon Network having the rights to rerun the series. Hasbro will however be opening up previous Transformers series for re-airing, but will be primarily focusing on a new programing. Goldner states that there is a new Transformers series in the works for the Discovery Kids Network coming in 2010.
What do you make of this? What are your hopes and dreams for the Transformers brand on TV? Sound off in the discussion/comment thread below, and let Hasbro know what you think of this big news.