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Hasbro May Reach $600 Mil On Trans-Merchandise

Posted by:
Lord Megatron at 2009-07-10 10:47 pm
-Paramount Pictures isn't the only company raking in the cash for Transformers: Revenge of the Fallen. An analyst report out today predicts that Hasbro, Inc. may post a $600 million figure by the end of the year for Transformers: Revenge of the Fallen toys and merchandise, including licensing fees.

The total rake could total up to be 25% higher than the $482 million Hasbro made in the name of Transformers.

Hasbro may make even more with another upcoming franchise, G.I. Joe: Rise of Cobra.

Comments
KilledbyDeath said,  - 2009-07-11 19:56:57
I have a few of the ROTF toys but overall I am not really that impressed with them, not sure why though. I will be getting the Human Alliance figures, those remind me of Alternators,I could careless for the crappy human figure however.
Jumpercliff said,  - 2009-07-12 13:52:38
I actuall think this will help ease Hasbro despite the current economic situation.
Black Starscream said,  - 2009-07-13 12:20:52
If Hasbro plays this out right, they'll suck up to the fandom in a manner that makes them even more rich and us more happy as fans :P
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